Selling Your Home Faster: It’s all in the Power of Good Listing Photos
You know the saying “a picture paints a thousand words?” Well in real estate, this saying rings true, and those pictures can help sell your home. First impressions are everything in real estate.
With the increased use of the internet, potential home buyers research homes of interest online, before taking the time to see them in person. According to research done by the National Association of REALTORS®, 87% of homebuyers who searched for a home on the internet found photos to be the most useful feature.
Photos with the toilet seat up, dark shots, cluttered rooms, or poor-quality photos will lose the attention of the potential buyer instantly. Sharp, professional, high-quality photos show off the space and its potential, perfectly. The average digital audience only has an attention span of 7 seconds. So, think like a buyer, take a look at your online listing, and ask yourself what impression you’re leaving within that time frame.
Once you’ve kept the audience for more than 7 seconds, what do they see? Make sure they’re getting a glimpse of both the interior and exterior of the home. Show off the property’s curb appeal, the backyard, the garage space, the dock, and, of course, the view. Then when it comes to the interior, are you showing them the kitchen, dining area, bedrooms, bathrooms, and living space? The potential buyer wants to imagine themselves living in the space, and photography is an opportunity for them to do that.
In order to help them imagine themselves in the space, it often helps to stage your home. Declutter, depersonalize, and think big picture. Photography of an empty room isn’t quite as appealing as a room that’s set up for someone to live there. Take the opportunity to add a plant to the corner, stools around the kitchen counter, and cut the grass. Make the photos pop, by highlighting the best features of your home.
If you’re not sold on professional photography yet, studies have shown that they help your home sell faster (and who doesn’t want that?). Homes with high-quality photography sell 32 percent faster than those without professional photos. They tend to make the space look bigger. The photographer is able to capture the images with a wide-angle lens, instead of an iPhone. In addition to the fancy equipment, photographers also know the best angle to capture each photo.
Not only do they sell faster, but, according to a 2013 Redfin study, professionally photographed homes priced in the $400,000 range sold three weeks faster and for more than $10,000 relative to their list price, than their counterparts with amateur photos.
Good listing photos are so important to Cora Bett Thomas Realty, that the agents make it a part of their marketing plan to cover that cost for each of the homes it is selling. These photos attract more buyers, give you a competitive edge, sell your home more efficiently, and truly bring a space to life.
If you’ve never invested in professional photography before, try it on your next listing and see the difference it makes in the sale. Homebuyers want to imagine themselves in your beautiful space, not in a home that has poor lighting and looks unwelcoming.