Staging a Home is Key to Presenting Properties
By: Catherine James & Kelly Moore
When selling a home, there are infinite approaches and scenarios. Some sellers completely move out before putting their home on the market, others live there permanently until they sell it, and then there are those that are a brand new build. Whatever the case may be, the goal is the same: to sell the home.
In order to do so, there is one very important step in the process that sometimes gets overlooked: staging. Staging a home is professionally decorating, furnishing, or rearranging so that the buyers can see the potential in the space. It’s the secret ingredient that helps a home sell quickly, and at a potentially higher value.
What’s not a secret, though, are the numbers. According to the National Association of Realtors, nearly one third (29%) of selling agents believe staging increases the value of a home by 6% to 20%. They also found that staged homes sold 72% more quickly than empty homes.
People don’t realize once they put their home on the market, it’s no longer their home, it’s a commodity. It’s time to declutter, depersonalize, and truly make it easier for an outsider to picture themselves living there
This process can be difficult for some homeowners, as they have to detach from the memories and appeal to a larger audience. The bubblegum pink wall they raised their daughter in, the collage of family photos that covers their living room wall, and excessive furniture that shrinks the space … they all have to go.
A professional stager is hired to help you see everything, from curb appeal to the small details that you may have never noticed! They do the research on the area and the current trends. They help you decide color palette, furniture, and props. They get movers to make it happen and help attract your space to more sellers.
So what is the secret to staging? It’s not about covering up the negative… it’s truly about highlighting the best features in your home. It’s all about painting a picture for the lifestyle of a potential home buyer! Show them that they can kick back, relax, and sip a glass of lemonade or a cocktail on their new screened porch. Portray to them that they can wake up to a cup of coffee at their breakfast bar. Set up the space so that it’s spacious and they see that they have room for growth.
Staging isn’t a secret, it’s a necessity.
Contact Cora Bett Thomas Realty Today for more information on Staging and Selling Your Home.